Marketing Strategy Over Time: Old Ways Vs. The New Ways
The huge multimedia industry of today is not only dominating us, it has literally gobbled us and to think that there are countless more ways in doing media marketing is almost inconceivable. The fact that our human nature wills us towards new trends and choices makes us feel like we are not moving forward if we are not going to embrace the new media trends like LinkedIn, Pinterest, Google+ and the like. These new media craze is considered the tombstone of power in media marketing, and it is the most ideal way of getting data trails at a cheap price. However, the new way is not the only available route for you to take. Thus, the marketing clash begins.
The new way in music today is to like new popular artists like One Direction, but still not all of us can say that they are better than the legends in the industry such as Beatles. The same principle applies for marketing. A few of the old ways could still be considered the best ways: effective, powerful and compelling.
Practically, when it comes to marketing, being able to combine both the old school and the new ways will allow one to provide a bigger marketing advantage.
Word of Mouth: Always The Better Way
If you are looking for a marketing strategy that has a great impact but at a lesser price, then try using the word of mouth. This is one of the oldies but goodies in terms of marketing mediums, and you should know that this marketing strategy have come a long way. The word of mouth is a very effective marketing tool as no matter what kind of amazing marketing advertising you may have for the world, they would still trust the accounts of their family and friends more than your ads. Because of this, you should also work on rewards strategy in order to give merits to loyal customers so as to retain them.
One of the best methods in doing this is to infuse an email marketing program with a referral program.
The Advantages Of Printing
Most of the business owners and entrepreneurs of today thinks that marketing strategies that uses printing operations is a costly way to market, but the truth is, it is not. Though they may need a hefty amount of cash to be implemented, the truth is that they pack more punch than their counterparts in the world wide web. On the other hand, before you go ahead and start a printing market strategy, make sure that you are going to put a lot of creativity in it. Do not just simply besiege the letter boxes of potential customers with letters and mails. You can use the alternative of using printed cards that contains detailed information of your new services and products which will be sent along with customer’s orders and invoices.