Effective Ways Software Developers Can Do to Bring Satisfaction to Their Current Clients
In comparison to other types of businesses, if you talk about owners of software firms, it can be a challenge to be providing expert advice to them because you have to learn about some concepts in the field. With the several topics, the most crucial will be software licensing along with its technicalities that affect such a particular area of development and sales. Even so, beyond due diligence and legalities, there are countless other things that software companies must take a closer look for them to ensure sales increase.
Increasing your earnings usually means making more money and/or charging more for the product that you have where its value to each of your users become more increased in the current market. However, keep in mind that most software marketers and developers are making the mistake of concentrating too much on getting new clients instead of also thinking about their current clients. There are some that utilize referral systems so that their users will be given incentive when they share their software. Nevertheless, the most effective strategy to promote brand awareness is to make sure that your clients are all very satisfied. That being said, here are some helpful tips to make sure that your loyal clients remain satisfied and make sure to recommend your software and positively review it.
1) Have a safe source code by making use of a software escrow
Software developers are having a hard time deciding if they should be providing each of their clients with their own source code or not. The major problem that developers get to encounter when their source code is given to their clients is the probability of it being posted online. It is during this uneventful scenario where you will be challenged by other software developers because once they see your source code, they quickly locate and modify it. These things could just take place in the shortest time possible. You will then be taken by surprise at the many competitors that you have that are just copycats of your software but then they are giving it for email subscriptions or even for free.
Well, that is actually the worst that can happen to you; nonetheless, that is something that is very possible and the same outcomes have been happening recently. In the same thought, licensees have grown very concerned with this scenario because they want to make sure that their application or program will still work even if their developers will no longer be providing updates. Fortunately, online software escrow services have already emerged that can help you reach a compromise with your dilemma. You just have to remember to go for high quality services that have proven time and again to be reliable.